Bob Raikes has written an excellent overview in Display Daily on the creative use of displays in cars, see https://displaydaily.com/automotive-displays-part-ii-an-explosion-in-creative-design/
Engaging with creative product designers is a vital requirement and opportunity for the display industry as well as for product developers in general. Especially as the technology is racing ahead to provide displays of all shapes and sizes, including flexible displays, and also addressing brightness, viewing angle, and more. I am not aware of float in the air 3D holograms but nearly everything else is either available on on its way.
