Back in 2001 Captive View (a Digital View joint venture) launched a washroom media product called the Viewrinal, an LCD display built into a urinal. The Viewrinal was successfully installed in a number of venues, most notably a few nightclubs in London, UK, and also caught some good media attention. Captive View was sold during 2003 and since then the concept has resurfaced many times with other companies – most recently with Sega and their Toylets, see http://toylets.sega.jp/
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